JETOUR showcases off-road tech and luxury travel at Mogan Mountain event

JETOUR staged its 2026 Global Technology Experience Day on Oct. 21 in Mogan Mountain, Zhejiang, where media, influencers and users tested T- and G-series vehicles in off-road conditions. The event highlighted the brand’s XWD intelligent four-wheel-drive system and GAIA hybrid architecture as JETOUR pushes its “travel+” strategy into broader global markets.

Why it matters: - JETOUR is positioning off-road capability as a mainstream travel feature, not just a niche enthusiast function. - The company is tying that strategy to its global expansion, as it sells in more than 100 countries and regions. - The event also shows how JETOUR is pairing rugged performance with higher-end comfort to widen its customer base.

What happened: - JETOUR held its 2026 Global Technology Experience Day on Oct. 21 in Mogan Mountain, Zhejiang. - Media representatives, influencers and users from around the world drove JETOUR T-series and G-series vehicles through water crossings, cross-axle sections and steep inclines. - The demonstration was designed to show the brand’s off-road technologies in real conditions.

The details: - The XWD intelligent four-wheel-drive system is built to make off-road driving easier for less experienced drivers. - The system translates experienced drivers’ terrain judgment into algorithms, reducing the need for manual mode switching and differential lock operation. - During the drive, T-series models crossed water, water bridges and cross-axle sections successfully. - When wheel grip changed, the system adjusted power distribution automatically. - An electronic jaw-type differential lock helped restore traction. - Drivers could choose from seven modes: economy, standard, sport, snow, mud, sand and rock. - Drivers could also activate the one-touch intelligent off-road “X” mode. - In the G700, the GAIA super hybrid powertrain supports different road conditions. - The CDC intelligent suspension and air suspension adjust damping and ride height for uneven or pothole-filled surfaces. - The G700’s cabin includes a four-screen smart dashboard, multifunction seats and a premium sound system. - JETOUR said the vehicle line combines strong off-road performance with high comfort. - JETOUR was founded in 2018 and follows a “travel+” strategy. - The company has more than 2,000 sales and after-sales service outlets. - JETOUR says its global user base exceeds 50 million. - Its global R&D network spans the EU, the Middle East, Central and South America, and ASEAN. - The lineup includes the T series for light off-road SUVs and the G series for the luxury SUV market. - These models are intended for daily city commuting, family trips, outdoor camping and long-distance travel. - More information is available on the company’s website: JETOUR global site

Between the lines: - JETOUR is using experiential events to turn technical features into something consumers and media can see and feel. - The focus on both off-road performance and cabin comfort suggests the brand wants to compete on lifestyle appeal, not only drivetrain specs. - The global framing reinforces that JETOUR is marketing the same product story across multiple regions, not just in China.

What's next: - JETOUR is expected to keep pushing its “travel+” positioning through products aimed at both everyday driving and adventure use. - The company’s broader market footprint gives it room to promote the T and G series in additional countries and regions. - Further product updates or regional launches would likely build on the off-road-and-luxury message shown at the event.