Traveland’s A-Nap Air hits 400 backers on Kickstarter in day one

Traveland has launched A-Nap Air on Kickstarter and drew support from more than 400 backers in its first 24 hours. The 40g travel pillow keeps the brand’s 360° neck support, adds four-vent airflow and comes after the original A-Nap campaign attracted more than 2,300 backers.

Why it matters: - Traveland is trying to prove there is still demand for ultra-light travel gear that fits in a pocket and works on planes, trains, buses, cars and office chairs. - The campaign’s fast early traction suggests the updated design is resonating with backers who liked the original A-Nap. - A smaller packed size and added ventilation could make the pillow more useful for longer trips and warmer environments.

What happened: - Traveland launched A-Nap Air on Kickstarter as the newest model in its A-Nap travel pillow line. - The campaign received support from more than 400 backers within its first day. - The launch follows the original A-Nap Kickstarter campaign, which drew more than 2,300 backers. - The campaign is currently live and offers individual, two-pillow and family reward configurations. - Kickstarter campaign - Media assets

The details: - A-Nap Air weighs about 40g. - The pillow folds to about 5 × 2.5 × 9cm. - The deflated pillow can be stored in the included storage bag. - The design uses a wraparound structure that supports the front, sides and back of the neck. - Two inflatable chambers sit beneath the chin and jaw to add front support in an upright resting position. - A removable elastic locking strap fits around compatible seat backs. - The strap is meant to stabilize the pillow on airplane, train, bus, car and office seats. - The elastic strap allows some movement instead of creating a fully rigid connection to the seat. - The latest model replaces the original front elastic adjustment lace with a wide hook-and-loop closure. - The revised closure lets users adjust the circumference and fit around the neck. - A-Nap Air adds a triangular ventilation structure with four large airflow openings. - The openings are positioned around the pillow to increase airflow during extended use. - The inflatable structure uses a 125gsm soft-touch polyamide and elastane stretch fabric laminated with a 0.08mm TPU layer. - The laminated material forms an airtight chamber while staying lightweight, flexible and foldable. - Inflation is done by opening the valve and blowing air in by mouth. - No separate pump is required. - After use, the valve can be opened to release air before folding the pillow back into the storage bag. - A-Nap Air is offered in three sizes. - Kid Size fits neck circumferences of about 25–33cm. - Adult Size fits neck circumferences of about 34–40cm. - XL Size fits neck circumferences of about 40–48cm. - Black is the initial campaign color. - Green and Blue are listed as stretch-goal colors that may become available if Kickstarter funding milestones are reached. - Backers will choose size and any available color through a post-campaign survey. - Traveland Store Ltd is behind the product launch.

Between the lines: - The update appears to focus on the three things that usually matter most in travel comfort products: lower weight, easier packing and better heat management. - Switching from a front elastic lace to hook-and-loop closure suggests the company is trying to make fit adjustment simpler and more repeatable. - The use of stretch-goal colors is a standard Kickstarter tactic that can help maintain momentum after launch. - Kelly, project lead at Traveland, said development focused on reducing weight and packed size while adding ventilation and a revised adjustment system. - Kelly also said feedback from users of the original A-Nap contributed to the updated design.

What's next: - Backers will complete a post-campaign survey to select size and any available color options. - Green and Blue could be unlocked if the campaign reaches the relevant funding milestones. - Traveland will likely use early campaign performance to gauge demand for the new model beyond Kickstarter.

The bottom line: - A-Nap Air keeps the original pillow’s 360° support, but packages it in a lighter, smaller and more breathable form factor that is already finding an audience.